For industrial print distributors · EMEA
Heavy single-pass lines cost more than most of your customers will ever sign for. Polyvalent roll-to-roll platforms can’t hold industrial speed on paper. NOMAD sits exactly in between: a European-manufactured production printer in the ~€100,000 CAPEX class, running uncoated media at 380 m²/h. One distributor per region. The strongest application wins it.
The opportunity
Every print business running paper volume faces the same uncomfortable choice today. NOMAD is the answer that hasn’t existed in their budget before, and the answer you can be the only one selling in your territory.
Latex and eco-solvent machines do many things acceptably. On long paper runs they do one thing painfully: they’re slow, and the operator babysits every roll.
The customer outgrows it.
Dedicated single-pass production for uncoated media. Industrial throughput, water-based chemistry, 2000 mm web, automated long runs, at a CAPEX a mid-size print business can actually finance.
~€100k · 380 m²/h · One partner per region
Superb machines, at 2.5 to 3.5 times the investment. Most regional print businesses will never get the board approval, and you’ll never get the meeting.
The customer can’t reach it.
The NOMAD edge
Eight Epson I3200-A1 piezoelectric printheads, a stabilised siphon ink supply from 5-litre bottles, an 8 kW drying section and a media path built for 3000-metre rolls. The numbers below are the pitch.
At 24 €/L ink and ~15 mL/m² laydown. Your customer's estimator can verify it on the demo.
Total consumables for standard billboard production. Margins your customers stopped believing were possible.
Where we win
You’re not selling a speed bump over the previous model. You’re selling the machine that matches three regulatory and market shifts already reshaping European print buying.
Paris, Amsterdam, Barcelona and a lengthening list of municipalities are restricting PVC and high-VOC media in public space. REACH-aligned, water-based pigment on paper is what their tenders increasingly specify. Your billboard customers must comply, and NOMAD is their compliance machine.
Hotel groups and retail chains are writing vinyl out of their fit-out standards. Odor-free, non-woven wallcoverings are the replacement, a premium product with premium margins, and a recurring revenue line for every print shop you equip.
Three-day graphics on permanent plastic stopped making sense to brands and venues alike. Paper in, paper out: NOMAD output enters the standard recycling stream, which is now a line item in event procurement, not a nice-to-have.
Competitive conquest
Your prospects are already being courted. These are the side-by-side conversations, with the numbers that end them.
| NOMAD | Mimaki Tiger600-1800TS | |
|---|---|---|
| Throughput | 380 m²/h single pass | ~220 m²/h |
| The gap | ≈1.7× faster on comparable work | — |
| Entry investment | ~€100k class | ≈2.5–3.5× higher CAPEX |
| Manufacturing | Built in Europe, parts and engineering in EU time zones | Overseas manufacturing |
| NOMAD | Canon Colorado M-series | |
|---|---|---|
| Pure ink cost | ~€0.36 / m² | ~€1.08 / m² |
| The gap | ≈67% lower ink cost per square metre | — |
| Web width | 2000 mm | 1625 mm |
| Chemistry | True water-based pigment: schools, hospitals, hotels without debate | UVgel chemistry |
Comparative figures are derived from manufacturers' published specifications and standard operating assumptions as of June 2026; they are provided for guidance and should be verified against current vendor data for any specific configuration. NOMAD ink cost basis: 24 €/L, ~15 mL/m² laydown.
Partner benefits & enablement
NOMAD is built by BaT’M Ltd in Bulgaria, backed by Mirage Group’s twenty years of installation and service infrastructure. Parts and engineering support are hours away, not weeks.
A 2 kW print engine and water-based chemistry position NOMAD well for local decarbonisation and modernisation grants.
Every partner gets our Claude-assisted Sales Memory System: prepare a customer call, generate objection responses, and produce a closing argument in the prospect’s language, in minutes.
One distributor per region, full stop. Demo support, launch marketing materials in your language, and leads from our network. Performance thresholds are realistic and agreed in advance.
Application
Tell us who you are and which territory you want. We review applications in order of receipt and respond within five business days.
Submitting opens a pre-filled email from your own mail client to office@mirage-group.eu, so you keep a copy and nothing is stored on this page. Prefer to talk first? +359 828 269 93.
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